How to Send Bulk Messages on WhatsApp Business App

WhatsApp Business has emerged as a powerful platform for businesses to connect with customers, share updates, and promote products or services. One of the key features of WhatsApp Business is the ability to send bulk messages efficiently. In this guide, we’ll delve into the intricacies of bulk messaging on WhatsApp Business, offering insights and strategies to help businesses leverage this feature effectively.

Understanding Bulk Messaging on WhatsApp Business App

Before diving in, it’s essential to understand the limitations of bulk messaging within the WhatsApp Business App. Unlike third-party tools or the WhatsApp Business API, the app focuses on broadcast lists, a one-way communication channel. This means recipients cannot directly reply to the message within the broadcast, unlike a regular WhatsApp chat.

However, WhatsApp Business App broadcasts still offer valuable benefits:

  • Reaching a large audience efficiently: Send updates, promotions, or important information to a large group of contacts with minimal effort.
  • Personalized touch: You can personalize messages with individual names using merge tags, adding a human touch despite the mass communication nature.
  • Free to use: Sending messages through broadcast lists is completely free, making it cost-effective for budget-conscious businesses.

Getting Started with WhatsApp Business Broadcast Lists

Here’s a step-by-step guide on utilizing broadcast lists for bulk messaging within the WhatsApp Business App:

  • Create a Broadcast List: Open the WhatsApp Business App and tap the “Chats” tab. Click the three vertical dots in the top right corner and select “New broadcast.”
  • Add Recipients: Choose the contacts you want to include in the broadcast. You can search for contacts, select them individually, or tap “Select All” to add everyone in your address book (be mindful of consent and opt-in regulations). Up to 256 contacts can be added to a single broadcast list.
  • Give it a Name: Assign a clear and descriptive name to your broadcast list for easy future reference.
  • Craft Your Message: Compose your message in the chat box. You can add media like images, videos, or documents to enhance engagement.
  • Personalization Tip: Utilize merge tags to personalize messages with individual contact names. To do this, type “@” followed by the contact’s name saved in your phonebook (e.g., “@John Doe”). This will be replaced with the actual name when the message is delivered.
  • Send the Broadcast: Once satisfied with the message, tap the green arrow icon to send the broadcast to all recipients on the list.

Best Practices for Effective WhatsApp Bulk Messaging

To maximize the effectiveness of your bulk messaging efforts, consider these best practices:

  • Obtain explicit consent: Ensure you have clear and documented consent from recipients before adding them to your broadcast list. This is crucial for compliance with regulations and maintaining positive customer relationships.
  • Segment your audience: Create separate lists for different customer groups based on interests, demographics, or purchase history. This allows for targeted messaging and increases engagement.
  • Maintain a consistent schedule: Develop a regular schedule for sending broadcasts to avoid bombarding users with messages. Aim for valuable and informative content, not constant promotional material.
  • Track and analyze results: Monitor how your broadcasts are performing by checking the “Info” section of the list. This provides insights into delivery rates and opens, allowing you to refine your approach.

Bulk messaging on WhatsApp Business offers businesses a powerful tool for engaging with customers and driving business growth. By following best practices and leveraging the platform’s features effectively, businesses can create personalized, targeted messaging campaigns that resonate with their audience. Whether using broadcast lists or integrating the WhatsApp Business API, businesses can harness the power of WhatsApp to build stronger relationships with customers and achieve their marketing objectives.


1. What are the limitations of using broadcast lists?

One-way communication: Recipients cannot directly reply to the message within the broadcast.

256 recipient limits: You can only add up to 256 contacts to a single broadcast list.

Content restrictions: Avoid promotional spam and prioritize providing value to your audience.

2. How can I personalize messages in a broadcast?

Use merge tags like “@John Doe” (replace with contact name) within your message. When sent, the tag will be replaced with the individual’s saved name in your phonebook, adding a personal touch.

3. Do I need my contacts to save my number to receive broadcasts?

Yes, recipients can only receive broadcasts if they have you business number saved in their phonebook.

4. How can I track the performance of my broadcasts?

Within the “Info” section of a broadcast list, you can see delivery rates and “opens” (recipients who viewed the message) to analyze performance and refine your approach.

5. What happens if someone replies to a broadcast message?

Due to the one-way nature of broadcasts, replies won’t appear within the broadcast chat. However, the individual message will be delivered to your inbox as a regular WhatsApp message.

6. Can I schedule broadcasts for later?

No, the WhatsApp Business App currently doesn’t offer built-in scheduling functionalities for broadcasts. You can only send messages manually.

7. Is there a way to send bulk messages beyond 256 recipients or enable two-way communication? While the app is limited, consider exploring the WhatsApp Business API through a Business Solution Provider for advanced features like larger audiences and two-way communication functionalities. This option comes with additional costs and complexities

Are you looking for feature-rich APIs to build exciting solutions?

Sign up for free to begin!
Signup Cpaas API